Queens University of Charlotte head men's basketball
Grant Leonard welcomed Nick Lorensen to the coaching staff as an intern for the 2023-24 year. Lorensen oversees the Video, Creative Services, and Digital Scouting for the Royals program. Lorensen, a senior at the University of South Carolina is set to graduate in May with a degree in Sports Management.
Lorensen brings extensive experience in communications and social media, specifically in the college basketball realm. For the last four years, Lorensen has worked as a Social Media Manager and Writer for SB Nation in Columbia. With the organization, Lorensen helped build a verified Twitter account which gained over 25,000 followers within the first year by covering small university college basketball teams and players. Lorensen previewed two conferences a week, developing connections with coaches, players, and media members around the country for 13 weeks heading into the season.
Last March, Lorensen partnered with a group called "The Portal Report" and they were responsible for connecting college coaches and student-athletes in the transfer portal. Lorensen distributed statistics and phone numbers to over 100 Division 1 coaches in order to help their recruiting efforts. Additionally, Lorensen connected with over half of the 1,600 players in the transfer portal and worked to help them find their best fit.
Lorensen got his start in athletics as a Communications Intern at UMBC from 2018 to 2020. With the Retrievers, Lorensen built a communications plan that featured photography, social media, and storytelling coverage. Additionally, Lorensen elevated an Instagram fan page that gained over 10,000 followers in a night.
In 2022, Lorensen spent the summer as a Communications and Marketing Intern for the Bowie Baysox, the Double-A affiliate of the Baltimore Orioles. With the organization, Lorensen assisted in distributing team news and highlighting the top prospects. Despite being an intern, Lorensen developed the idea of posting highlights on YouTube which allowed the fanbase to watch team highlights for the first time.
Lorensen's unique storytelling capabilities earned him the "Best New Writer" award by The Daily Gamecock as a freshman. Lorensen was responsible for describing and telling Gamecock athletes stories and events to a larger audience.
