CHARLOTTE, N.C. – Queens University of Charlotte has announced a partnership with Influxer, providing Royals student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
"Queens is proud to be able to partner with a company like Influxer to meet the needs of our student-athletes and their ability to leverage their name, image, and likeness with our fans," said Cherie Swarthout, Queens director of athletics. "Queens is unique in the fact that we have outstanding facilities that welcome fans and families to grow, connect, and create through amazing experiences. We are all about creating memories with your family and community that last a lifetime. With Influxer in place you now can buy your favorite athlete's apparel to wear to games."
Each of the 600+ Queens student-athletes from every team will have the opportunity to create their own webpage that showcases their personalized gear available for purchase.
Keith Miller, Influxer VP added, "Influxer is excited about this partnership with the Royals to bring a great NIL opportunity that benefits everyone. Julius Scott and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Queens and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 200 universities, including Oklahoma, LSU, Houston and SMU.
Queens fans can visit
queensathletics.com/influxer to purchase co-branded apparel.
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